About Us

Allan and Duncan from RokMaxThanks for visiting the Rok Max website. Here’s a little bit about ourselves…

Our friendly team takes great pride in offering the game fishing enthusiast no-nonsense, down to earth advice plus the newest and best quality tackle on the market today. We scour the globe to find you the perfect tackle for your fishing. After all, we’ve got to give you the best shot at hooking and landing the fish of your dreams!

You, our customers, share our passion for game fishing in all its many forms – we will always do our best to exceed your expectations when we can. Coupled with this we strive to offer you outstanding value together with the best after sales service that we can provide. Whether you’re just about to embark on your first saltwater fly fishing adventure or a seasoned big game specialist trolling for marlin in tournaments around the globe – we are here to help ensure that you have the perfect setup at all times! 

Our ranges of tackle & fishing clothing are handpicked by our specialist buying team – offering you a big choice that covers a huge spectrum of fishing disciplines. We are exclusive UK distributors or main dealers for many leading fishing brands including Avet, Sage, Rio, Alutecnos, Momoi, Ocean Tackle, American Fishing Wire, Daiwa, Shimano, Penn, Major Craft, Mustad, Owner, Rosco.

We're also famous for stocking an amazing, colourful, range of popping, jigging and saltwater lures from Nomad, Rapala, Halco, Tronix and Westin.

To top it all off we also have the largest ranges of trolling lures in Europe, including Black Bart, Moldcraft, Iland and Boone along with our own exclusive ranges of lures and jetheads developed after many years of testing.

If you know what you’re looking for, then you can place your order directly via our easy to use website. However, if you’re looking for some advice then please feel free to give us a call on 01635 736436or complete the contact us form where we’ll happy to guide you to the right choice, take your order over the phone or simply have a quick chat about your plans!

We are available from 9.00am Monday to Friday and go home around 5.00pm. On Saturday it’s 9.00am to 1.00pm. We close Sundays and Bank Holidays.

Very tight lines.

Allan Shephard – Rok Max Sports Fishing Director