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COVID-19 (Coronavirus) Updates from Rok Max

Our Fishing Tackle and Clothing Showroom

Visit the Rok Max showroom in Newbury, Berkshire. Stricly by appointment only.

Our showroom is open for visitors by appointment. Please ensure you give us a quick call prior to visiting to arrange a day/time. Find out more here >

The Rok Max 800 sq ft showroom is open daily (Monday to Saturday) for our customers to visit. We have presented our full range of quality big game, shark, saltwater fly, salmon fly and boat fishing tackle along with our lure, popping and jigging gear so you can browse at your leisure whilst being able to get “hands on” with the gear. We also hold a range of quality fishing clothing, headwear, footwear and sunglasses.

Our collection features a huge selection of over 70 top brands including AFTCO, Alutecnos, AFW, Avet, Berkley, Black Bart, Black Magic, Boone, Braid, Buff, Caledonia, Costa, Daiwa, Fulling Mill, Guideline, Halco, Iland, Major Craft, Mold Craft, Momoi, Mustad, Nomad, OTI, Owner, Pelagic, Penn, RIO, Rapala, Rosco, Sage, Sampo, Shimano, Sportube, Temple Fork, Tronix HTO, Westin and many more!

Rok Max Big Game Fishing Showroom UK

We have a highly qualified fly fishing instructor if you’d like a few casts with an expert before deciding which fly rod is best for you. You may want to try some reels on your favourite rod before committing, or chat through a purchase with one of our expert advisors, all of this is fine with us.

We’ve worked hard on setting a colourful fishing scene to provide customers with a comfortable facility for browsing, handling and selecting their tackle – after all, this is specialist gear and a considered purchase! You'll find out showroom split up into "ZONES" to help you browse effectively.

Rok Max Big Saltwater and Salmon Fly Fishing Fishing Showroom UK

We also have a fitting room so that you can try on our range of specialist fishing clothing, waders, footwear, fighting harnesses and belts in comfort. Plus, you'll have an experienced fishing advisor to help with selecting the correct sizes and ensure fitting is perfect... which is particularly important with fighting harnesses and belts!

OUTSIDE EU VAT REFUND: If you visit our showroom from outside the EU then we can provide you with a form that will allow you to reclaim VAT from your purchases when departing the UK. You simply need to bring your passport and a credit card (the refund is made to a card account) when visiting the showroom to make a purchase.


We are available from 9.00am Monday to Friday and go home around 5.00pm. On Saturday it’s 9.00am to 1.00pm. We close Sundays and Bank Holidays.

We do request that when visiting the Rok Max showroom you give us a quick telephone call on 01635 736436 prior to visiting to ensure there is someone available to assist you. We are a tight-knit, specialist team, so it’s extremely important we:

  • Ensure every customer receives the level of customer service and expert knowledge that we pride ourselves on delivering.
  • Ensure there is someone available at the time you wish to visit. We do have the odd fishing trip ourselves!
  • Have the tackle you wish to view and/or purchase in stock at the showroom.

If you’re interested in visiting, then give Allan a quick call on 01635 736436 or contact us to arrange a suitable day and time, and we’ll look forward to popping on the kettle then showing you around.

Find the Rok Max Showrooom (which is near Newbury) at:

Venture West, Greenham Business Park, Thatcham, Berkshire, RG19 6HX